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Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day. That's what happened to McNeil Consumer Healthcare's new ad campaign for Motrin. Saturday morning, all was fine. Your Podscope hit is at 24:38 "You get arrested and you're on COPS, your first call should be to an agent."
Finding the Right “Brand Voice†on Twitter
Kai Turner is head of Information Architecture at Agency.com â€" London. You can follow him on Twitter. When businesses open an account on Twitter, they must consider the right “Brand Voice.†One that is appropriate for what they want to say, and who they want to reach. This is a different sort ...
Read the full post from Mashable!
Tags: Opinion, Marketing, Business, Social media, Brands, Twitter
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